GE has announced a press conference for 11am CET tomorrow (Tuesday) to launch its new structure for the German market, GE Deutschland.
A GE blog states the media will be informed about the new structure and its planned investments, goals and projects at its research centre in Garching near Munich.
Millicent Media understands the new unit will encompass all of GE’s businesses, such as energy, healthcare, lighting, transportation etc., in a German profit & loss centre, as it seeks to follow a localization trend and compete more effectively in the home market of arch-rival conglomerate Siemens.
To emphasis the Teutonic credentials of GE the US firm placed television ads on national German television tonight, the first time it has ever done so, claiming ‘Wir sind das GE in GErmany’ or ‘We put the GE in GErmany’.
German speakers can find out more here.